John Ugbe Reveals MultiChoice Spent N3.5bn on Big Brother Naija Lockdown

MultiChoice Nigeria has revealed that about N3.5 billion was spent on the production of the Big Brother Naija Lockdown reality television show.

The disclosure was made during the company’s virtual Media Showcase held on September 9, 2020.

MultiChoice Nigeria Chief Executive Officer John Ugbe said the investment reflected the company’s commitment to producing quality African entertainment and contributing to the Nigerian economy.

“Putting our valued customers in the forefront has always been our goal at MultiChoice Nigeria,” Ugbe said.

He added that the company would continue investing in African content created by Africans while providing platforms for Nigerian talent to reach audiences across the continent.

The event also gave MultiChoice an opportunity to unveil new programmes, services and technological improvements across its DStv and GOtv platforms.

Updates were provided on Africa Magic productions including Enakhe, Riona, Fighting Fate and the reality show Shoot Your Shot.

MultiChoice also highlighted changes to its M-Net Movies and SuperSport channels, aimed at giving subscribers easier access to preferred content and greater viewing options.

The company further showcased Showmax Pro, an expanded streaming service available to DStv subscribers.

Ugbe also spoke about the MultiChoice Talent Factory, describing it as an initiative designed to identify, train and support young creatives while strengthening Africa’s local entertainment industry.

“We’ve been at the forefront of creating and exporting Nigeria’s entertainment, providing a platform for the country’s talent to be showcased across the continent,” he said.

He added that graduates of the Talent Factory programme had been equipped with skills to build careers and contribute to the growth of the creative sector.